Holly Willoughby wears dress by Kate Middleton's fave brand – and it sells out in minutes

Holly Willoughby has become a style icon over the years, with her This Morning dresses selling fast during the show and her Marks and Spencer line becoming an instant hit. The presenter wore another popular dress on Tuesday’s show and fans were quick to copy the look. The designer dress has already sold out in multiple retailers. 

But despite the stock selling out fast after the presenter shared her look, her fans were divided over the choice. 

While some said they loved it and complemented Holly on her floral look, others likened the dress to their nan’s curtains. 

“Beautiful dress. You look stunning,” said one follower. 

“Such beautiful colours really suits you,” another fan commented with their approval. 

However, an unimpressed follower said the dress looked like their “grandmother’s drapes in the Informal Kitchen, where the family maids have breakfast.”

Holly paired the look with her usual nude heels by Gianvito Rossi, which cost around £535. 

For those disappointed by the news that it’s already sold out, similar items are available on the Ghost website. 

In a brighter shade of green, the Silana dress in Fleur Ditsy has a similar shape and costs the same at £169. 

It’s available in all sizes from XXS to XL, and has the same shirred bodice as well as flattering frilly cuffs. 

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