Will you be channelling a Plastic Surgery Maven or the Fresh Corpse look? MAC make-up gets the Cindy Sherman treatment
MAC regularly defies convention when it comes to its collaborations, but its latest, with artist Cindy Sherman, has to be one of the most exciting to date.
The artist, 57, has created three collections for the make-up giant, which take their lead from typically unconventional subjects, such as a Park Avenue plastic surgery maven and an off-kilter Hitchcock heroine.
In what MAC calls ‘the campaign we’ve longed forever to conceive’, Sherman uses the cosmetics in her own unique way, treating her face as a canvas.
Cosmetic canvas: Cindy Sherman has created three collections for the make-up giant, which take their lead from typically unconventional subjects such as a Park Avenue plastic surgery maven
One image, of the artist dressed as a circus performer, makes reference to her 2003 Clown series.
The company explained in a press release that the line was intended to inspire people to see make-up differently.
It read: ‘We’re living in a time when people of all persuasions have become bolder than ever about the ways they choose to express themselves: with a colourful palette of possibilities, You are the Artist, You are your own Subject, and no matter how fearfully you begin, you become fearless in the process.’
Unique perspective: One image in the campaign makes reference to Sherman’s 2003 Clown series
Off-kilter: MAC says images for the Sherman collaboration are ‘the campaign we’ve longed forever to conceive’
Sherman follows in the footsteps of brands as diverse as Liberty of London, Disney and the French graffiti artist Fafi.
Her collection precedes another hotly-anticipated MAC collaboration with British fashion designer Gareth Pugh, which is due to hit stores in November.
Though his line has been shrouded in secrecy, the 30-year-old revealed in an interview recently that it would be a more accessible take on his architectural and futuristic creations.
The MAC pack: Cindy Sherman (left) joins Gareth Pugh (right) in doing a collection for the make-up giant
He said: ‘It’s like a weapon. It’s very different to MAC packaging. It’s obviously still MAC, but it’s me and MAC.
He explained that the packaging, in particular, would be something to look forward to.
‘It’s something that for example my mother would be excited to get at Christmas, but it’s nice that it’s something everyone would appreciate, it’s nice to do something more universal,’ he added.
Cindy Sherman for MAC will be on sale in the U.S. from September 29. Prices start at $14.50 for a lipstick. The Gareth Pugh line is due to launch in November. Maccosmetics.com